Complex PR-campaign of educational project “Open your window to tomorrow” for schools of Rostov Oblast. Project organizers Microsoft and Intel with support of the Ministry of Educa

SpecProject Agency developed and effected complex PR-campaign of educational project “Open your window to tomorrow” for schools of Rostov Oblast. Project organizers Microsoft and Intel with support of the Ministry of Education of Rostov Oblast and Association of Digital and IT Companies of the South of Russia. Services of the Agency included:


1. Development of complex communications program

2. Mass media relations
- preparation and distribution of information materials to mass media of Rostov Oblast
- invitation of mass media to events within the project’s framework
- organization of interviews with project organizers
- mass media monitoring
- press-clipping report

3. Government relation (Ministry of Education of Rostov Oblast)
- preparation and distribution of information materials
- business correspondence and negotiations on behalf of the customer
- coordination of organizational issues within the framework of the project

4. Organization of the awarding ceremony for project winners
- development of the ceremony scenario
- mass media invitation
- decoration of the event venue (balloons, banners)
- presenter and soundman
- photographer’s services

5. Design and production of corporate materials
- press-folders
- banners
- diplomas

6. Preparation of PR-campaign report

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