Complex Advertisement campaign of “OLYMPEXPO-2008” – Exhibition of Industrial Products & Design Works of Turkey in the Southern Federal District of Russia for Turkel Fair Organizat

SpecProject Agency developed and carried out complex advertisement campaign of “OLYMPEXPO-2008” – Exhibition of Industrial Products & Design Works of Turkey in 8 cities of the Southern Federal District. Client - Turkel Fair Organizations (Turkey). Period of advertisement campaign 01.08.2008 – 30.09.2008. Scope of the Agency’s services:

1. Development of complex advertisement campaign aimed at promotion of the exhibition in the Southern Federal District of Russia

2. Development of advertisement campaign design
- development of advertisement campaign design concept
- design of advertisement modules for press and designs of outdoor advertisement
- production of video-commercial
- production of radio-commercial
- printing of advertisement materials

3. Placement of advertisement on radio

4. Placement of advertisement on TV

5. Production and placement of outdoor advertisement
- billboards
- cross-street banners
- brandmauers
- advertisement in airports
- street posters
- city-formats

6. Placement of advertisement in the press (Southern Federal District and federal specialized press)

7. Internet advertisement
- banner advertisement
- geo-targeting
- registration of the exhibition at specialized Internet-sites

8. Organization of Call-center operation (10 000 addressees)

9. Direct Mail services (10 000 addressees)

10. Organization of hotline

11. Preparation of advertisement campaign report

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