Opening of Carrefour Hypermarket in Krasnodar

On September 10th the second Russia’s Carrefour hypermarket opened in Krasnodar. The Carrefour Group is the first retailer in Europe, and the second largest worldwide. Opening events included a press-conference with participation of Carrefour Russia General Director Jacobo Caller, opening ceremony, press-tour around the hypermarket, reception for Carrefour’s partners and entertainment program for visitors of hypermarket and trade center “Galaktika”. Scope of the Agency’s services:

1.Organization of opening ceremony
- development of opening ceremony scenario
- distribution of invitations for partners and guests of the opening
- registration of guests at the events
- selection and organization of actors’ performance, dancing and vocal groups
- mimes and living statues performance
- provision of stage, sound and lighting equipment
- provision of technical personnel services
- photo and video shooting
- balloons decoration
- flower design

2.Mass Media relations
- preparation and distribution of information materials to mass media of Krasnodar Krai and Republic of Adygeya
- invitation of journalists to the opening ceremony and press-conference
- organization of interviews with company directors
- newsmen accreditation

3.Press-conference organization
- venue decoration (banners, flower design, balloons)
- press-kits preparation and distribution
- provision of sound and projection equipment
- provision of furniture: tables and chairs

4.Organization of entertainment program for guests
- selection and organization of performance of actors, dancing and vocal groups, presenter and DJ

5.Organization of reception for the guests of the opening
- catering services
- provision of stage, sound and light equipment
- musicians performance
- work of cartoon-artists

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